We are looking for a proactive and experienced Sr. Brand Executive with 4+ years of experience to manage brand strategies, implement campaigns, and ensure consistency across multiple brands. This role involves executing brand strategies, conducting market research, and preparing insightful reports to drive brand growth. The ideal candidate will possess strong analytical skills, an eye for market trends, and expertise in managing multi-brand portfolios.
Key Responsibilities
- Develop and implement brand strategies to enhance brand equity.
- Translate strategies into actionable digital, print, and in-store plans.
- Plan and execute campaigns with consistent messaging across platforms.
- Collaborate with creative teams to create brand-aligned materials.
- Manage multiple brands, tailoring strategies for unique target markets.
- Monitor brand performance and adapt strategies to drive growth.
- Conduct market research and competitor analysis for brand insights.
- Adjust strategies based on data-driven recommendations.
- Prepare reports on brand performance, campaign success, and ROI.
- Present insights and optimization recommendations to senior management.
- Coordinate with sales, product, and creative teams for brand cohesion.
- Work with external agencies and vendors to ensure project success.
- Oversee budgets, optimizing resource allocation for campaign impact.
- Track and adjust budget usage to meet campaign and brand goals.
Requriements
- Bachelor’s degree in Marketing or related field (MBA preferred).
- 4+ years in brand management with multi-brand expertise.
- Skilled in market research and competitor analysis.
- Strong project planning and organizational skills.
- Excellent in presenting strategies and insights clearly.
- Experienced with digital tools and analytics (e.g., Google Analytics).
- Aligns creative and operational tasks with brand goals.
- Creative problem-solver with innovative brand solutions.
- Ensures brand consistency and accurate reporting.
- Efficient in budget and resource allocation for impact.
Preferred Qualifications
- Experience managing brands in FMCG, retail, or agency environments.
- Skilled in social media, content marketing, and e-commerce trends.
- Proven track record in driving brand growth and analyzing performance metrics.
- Demonstrated ability to lead cross-functional teams in brand initiatives.
- Experience in creating and executing innovative marketing campaigns that drive engagement and sales.
What We Offer
- Competitive salary and benefits package.
- Opportunities for professional growth and development through training programs and workshops.
- A creative and collaborative work environment that encourages innovation.
- Flexible working hours and remote work options.
- Team-building activities and social events to foster a strong company culture.
